T-Mobile
Improving the look and performance of T-Mobile Austria’s concept stores
Benefits
Pricing and product information updated straight from HQ
Near-immediate reactions to market changes, strengthening competitive advantage
Customer experience dramatically improved
40% saved on material costs and employee hours
Innovative digital labels complement next generation store design
As one of the world’s leading telecommunication companies, T-Mobile offers the latest in technological innovations of the highest international quality. We sell the most advanced technologies and we want to use them in our store as well.
Lasse Schneider, Head of Retail and Telesales Consumer Market
Challenge
The telecoms giant needed a way to integrate products and pricing into its new concept stores.
Solution
T-Mobile implemented Displaydata and partner MMIT’s solution, using Electronic Shelf Labels to update product and pricing information automatically across both existing and new stores.
Results
T-Mobile became the first mobile operator in Austria to use digital price labels, enhancing its reputation for retail innovation. Now, pricing and product information is updated quickly and securely, straight from HQ. The solution enables T-Mobile to react immediately to changes in the market, helping the company stay ahead of the competition in the highly competitive mobile phone sector. Customers always see the best price and the most current product information.
Productivity and profitability are on the rise too, with T-Mobile saving approximately 40% on material costs and employee hours as a result of swapping printed and cut paper labels for smart, graphic display labels.
Telecoms Case Studies
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Entice, excite, engage
Create a seamless shopping experience for your customer, build personal, interactive and engaging experiences.
Smarter pricing, stronger profits
Price is the #1 factor for making an in-store purchase. Yet it can be difficult for manufacturers to keep up with frequent product deals with paper labels.
Electronic Shelf Edge Labels (ESL) Solutions
The world’s best ESLs with an ultra light infrastructure, self-install, and comprehensive centralised management.